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Layering human intuition onto the
architecture of science and technology

Why Should Rock Eel Café Custom Craft Your Site?

Three words. Fast. Clean. Compliant.

    Clean Code is Happy Code. Happy Code yields Happy Customers:

    If you've been tempted by the brightly colored boxes that "guarantee" a website "without knowing html!" ask yourself if you'd take your car to a mechanic that advertised "car repair without mechanical knowledge" or a surgeon, banker, etc. who did the same. One of the reasons we promote the Opera browser is they abide, like we do, by The 5 S's in code development: Speed, Size, Security, Standards Compliance and State-of-the-Art.

    Opera's larger purpose mirrors our systems approach to integrating business and life. They're an excellent example of doing good by doing well. Perhaps more important to the casual surfer, the Opera browser very nearly fits on a single floppy disk! NS and IE are well into the double-digit megabyte range. Nothing is truly free, and fat code is sloppy code.

    Here at the Café, our Orchidesign™ process balances the precision of hand coding and the speed of wysiwyg (what-you-see-is-what-you-get) or 'visual coding.' That's why we call it “layering human intuition onto the architecture of science and technologysm.” Hand-tuned visually-coded pages have what they need to display properly and none of the unnecessary formatting and extra tags that produce sluggish, unsatisfying performance. Having just made a mountain out of that molehill, some very efficient sites are somewhat slow because of the incredible demand hundreds of thousands of visitors place on them.

Orchidesign™ Features

  • Multiple-use Javascripts in libraries reduce the total code on your site and make site-wide updates/upgrades easier. Sites that are easier to maintain, get maintained…
    For examples of some advanced scripting:
  • visit our sign-up form and hit ‘Register Now’ a couple of times on a blank form
  • try out the demo coaching scheduler
  • Forward-compatibility is designed in with cascading style sheets and other industry standards:
    • The tables have turned! While backward-compatibility used to be 1° and is still important, many short-sighted web hacks committed the same error as the Y2K bug. As newer browsers come out, these folk's scripts and hence their clients' sites were locked into 4th generation techniques that just break rather than degrade gracefully. Visitors to these pathetic sites have the choice of calling or sending an e-mail with questions, or just leaving to shop elsewhere. Which sounds more likely?
    • We pay attention to typographic conventions and focus on delivering information, rather than just "razzle dazzle" flash and graphics. Study a layered menu example. sites still accomplish their purpose with images off.
    • We're prepared now for the wireless web to come. Rarely will you find a Café-coded page that won't automatically adapt to the screen size. Our minimal use of graphics keeps transmission times short and page displays legible, functional and searchable.

  • In some cases, hand-coding accomplishes the impossible: The homepage has layers that work on NS, IE and Opera, when the W3 document object model says they're not supported!
  • Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.


    Learn about our cross-browser support… 
    More Food for Thought from the Rock Eel Café 

    Visit the Hoot Owl of On-line Research:
    Have you fallen prey to three-click groupthink?
    Read this article from The Industry Standard to find out!
    The print edition of this article appeared 20 March 2000, p. 101

    Of Related Interest



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