Layering human intuition onto the
architecture of science and technology
Why Should Rock Eel Café Custom Craft Your Site?
Three words. Fast. Clean. Compliant.
Clean Code is Happy Code. Happy Code yields Happy Customers:
If you've been tempted by the brightly colored boxes that "guarantee" a website "without knowing html!" ask yourself if you'd take your car to a mechanic that advertised "car repair without mechanical knowledge" or a surgeon, banker, etc. who did the same. One of the reasons we promote the Opera browser is they abide, like we do, by The
5 S's in code development: Speed, Size, Security, Standards Compliance and State-of-the-Art.
Opera's larger purpose mirrors our systems approach to integrating business and life. They're an excellent example of doing good by doing well. Perhaps more important to the casual surfer, the Opera browser very nearly fits on a single floppy disk! NS and IE are well into the double-digit megabyte range. Nothing is truly free, and fat code is sloppy code.
Here at the Café, our Orchidesign™ process balances the precision of hand coding and the speed of wysiwyg (what-you-see-is-what-you-get) or 'visual coding.' That's why we call it “layering human intuition onto the architecture of science and technologysm.” Hand-tuned visually-coded pages have what they need to display properly and none of the unnecessary formatting and extra tags that produce sluggish, unsatisfying performance. Having just made a mountain out of that molehill, some very efficient sites are somewhat slow because of the incredible demand hundreds of thousands of visitors place on them.
Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.
|Have you fallen prey to three-click groupthink?
Read this article from The Industry Standard to find out!
The print edition of this article appeared 20 March 2000, p. 101
Of Related Interest