Layering human intuition onto the
architecture of science and technology
Why Should Rock Eel Café Custom Craft Your Site?
Three words. Fast. Clean. Compliant.
Compatibility is more than just good business, it's the law:
Did you know that? It's true! Any business that offers their products or services to a US government agency must meet the accessibility guidelines in 29 U.S.C. 794d § 508 and by reference, Web Accessibility Initiative Guidelines of the World Wide Web Consortium.
Because Rock Eel Café is a unique federation of independent companies united under principal consultant Matt Weilert's leadership, the digital destinations we craft for our clients contain features technology cannot buy: nuances and insights gained over the past six years in the internet industry, with a focus on designing accessible sites that appear consistent across Netscape, IE and Opera, both on-screen and when printed.
The Business Case for Layering to Achieve a Perfect Fit
- Tailor-made vs. Off-the-Rack:
Since the essence of branding is distiguishing your products and services, shouldn't your web site be also tailored to your client's tastes & needs? Many templated "media property sites" not only display their logo promenently-a totally unnecessary advertising intrusion-they also require YOUR client's & prospect's e-mail messages to go through THEIR filter and they'll get forwarded to you when their staff member gets around to it. We think you know how to run your business. We focus on providing the speed and efficiency that has transformed electronic communication from an academic novelty to a business necessity and public convenience.
As a comparison, the standard citysearch hosting rate is $69/monthly. Our eelhost.com business plan is only $60/month and includes the following extras, as a part of our commitment to superior customer care:
As value-added optional service, we offer Search Engine Optimization and tracking, to keep your on-line presence as well-tailored as your banker's, lawyer's or CPA's wardrobe.
- How will people find me?
The same way they're finding you now >>off<< the web. Word of mouth is the strongest, most durable advertising there is and no amount of technology is likely to disrupt that. Naturally, you want to saturate your own environment with your web address:
- on store entrance door
- in-store flyers
- business cards
- employee name badges
- sales counter signs
- etc, etc...
80% of the value we offer our clients occurs before we ever code a single page. We personally work with you to understand:
Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.
|Have you fallen prey to three-click groupthink?
Read this article from The Industry Standard to find out!
The print edition of this article appeared 20 March 2000, p. 101
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