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Layering human intuition onto the
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Why Should Rock Eel Café Custom Craft Your Site?

Three words. Fast. Clean. Compliant.

    Compatibility is more than just good business, it's the law:

    Did you know that? It's true! Any business that offers their products or services to a US government agency must meet the accessibility guidelines in 29 U.S.C. 794d § 508 and by reference, Web Accessibility Initiative Guidelines of the World Wide Web Consortium.

    Because Rock Eel Café is a unique federation of independent companies united under principal consultant Matt Weilert's leadership, the digital destinations we craft for our clients contain features technology cannot buy: nuances and insights gained over the past six years in the internet industry, with a focus on designing accessible sites that appear consistent across Netscape, IE and Opera, both on-screen and when printed.

Orchidesign™ Features

  • Multiple-use Javascripts in libraries reduce the total code on your site and make site-wide updates/upgrades easier. Sites that are easier to maintain, get maintained…
    For examples of some advanced scripting:
  • visit our sign-up form and hit ‘Register Now’ a couple of times on a blank form
  • try out the demo coaching scheduler
  • Forward-compatibility is designed in with cascading style sheets and other industry standards:
    • The tables have turned! While backward-compatibility used to be 1° and is still important, many short-sighted web hacks committed the same error as the Y2K bug. As newer browsers come out, these folk's scripts and hence their clients' sites were locked into 4th generation techniques that just break rather than degrade gracefully. Visitors to these pathetic sites have the choice of calling or sending an e-mail with questions, or just leaving to shop elsewhere. Which sounds more likely?
    • We pay attention to typographic conventions and focus on delivering information, rather than just "razzle dazzle" flash and graphics. Study a layered menu example. sites still accomplish their purpose with images off.
    • We're prepared now for the wireless web to come. Rarely will you find a Café-coded page that won't automatically adapt to the screen size. Our minimal use of graphics keeps transmission times short and page displays legible, functional and searchable.

  • In some cases, hand-coding accomplishes the impossible: The homepage has layers that work on NS, IE and Opera, when the W3 document object model says they're not supported!
  • The Business Case for Layering to Achieve a Perfect Fit

    1. Tailor-made vs. Off-the-Rack:
    2. Since the essence of branding is distiguishing your products and services, shouldn't your web site be also tailored to your client's tastes & needs? Many templated "media property sites" not only display their logo promenently-a totally unnecessary advertising intrusion-they also require YOUR client's & prospect's e-mail messages to go through THEIR filter and they'll get forwarded to you when their staff member gets around to it. We think you know how to run your business. We focus on providing the speed and efficiency that has transformed electronic communication from an academic novelty to a business necessity and public convenience.

    3. Savings:
    4. As a comparison, the standard citysearch hosting rate is $69/monthly. Our business plan is only $60/month and includes the following extras, as a part of our commitment to superior customer care:

    5. A site-specific search engine, following the look of your site, which actually provides phonetic based searching, so visitors can find what they're looking for, even if they spell it wrong!
    6. A customized error page that makes human sense, no more ugly "404 not found" messages. Since we typically provide a search bar on this error page, these two benefits reinforce each other.
    7. Search engine submission: with a specialized market, the right keywords are essential to achieving top 20 search engine results.
    8. As value-added optional service, we offer Search Engine Optimization and tracking, to keep your on-line presence as well-tailored as your banker's, lawyer's or CPA's wardrobe.

    9. How will people find me?
    10. The same way they're finding you now >>off<< the web. Word of mouth is the strongest, most durable advertising there is and no amount of technology is likely to disrupt that. Naturally, you want to saturate your own environment with your web address:
    11. on store entrance door
    12. in-store flyers
    13. business cards
    14. receipts
    15. employee name badges
    16. sales counter signs
    17. etc, etc...
    18. 80% of the value we offer our clients occurs before we ever code a single page. We personally work with you to understand:

    19. What builds the rapport that creates the heart of your business?
    20. Repeat customers are the heart of almost any business. In contrast to many if not most web firms, we listen and we pay attention!
    21. Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.


    Learn about our hosting options… 
    More Food for Thought from the Rock Eel Café 

    Visit the Hoot Owl of On-line Research:
    Have you fallen prey to three-click groupthink?
    Read this article from The Industry Standard to find out!
    The print edition of this article appeared 20 March 2000, p. 101

    Of Related Interest



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