Layering human intuition onto the
architecture of science and technology
Why Should Rock Eel Café Custom Craft Your Site?
Three words. Fast. Clean. Compliant. Let's take each one in turn
Fast Downloads Save Your Customers' Time:
Pleasing customers on and off the web means providing what they want, when they asked for it. On the web that means download speed. While on broadband (cable modem) there is no apparent difference between an efficiently coded small page and a bloated page with lots of unnecessary FrontPage-derived formatting and tags, the fact is less than 3% of the country has broadband.
Our custom-coded sites typically result in 4%-7% smaller page sizes as compared to a "template site." These small changes make a big difference in delivering a "crisper" web experience to your customer, keeping the total download time below 10 seconds/page in many cases. One of our clients posted an average download speed of 2.78 seconds for November 2001, more than five times (500%) faster than the Keynote Consumer40.
In fact, Keynote Systems rated our web delivery an astounding 14-times faster than the "Consumer40" in June 2000! The Consumer40 is an index of nationally-known web sites. (Web performance does vary widely over time. Full test results available.)
Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.
|Have you fallen prey to three-click groupthink?
Read this article from The Industry Standard to find out!
The print edition of this article appeared 20 March 2000, p. 101
Of Related Interest