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Layering human intuition onto the architecture of science and technology
Why Should Rock Eel Café Custom Craft Your Site?
Three words: Fast. Clean. Compliant. Get a quote. Study the process in depth.
Orchidesign™ Features
The Business Case for Layering to Achieve a Perfect Fit
- Tailor-made vs. Off-the-Rack:
Since the essence of branding is distiguishing your products and services, shouldn't your web site be also tailored to your client's tastes & needs? Many templated "media property sites" not only display their logo promenently—a totally unnecessary advertising intrusion-they also require YOUR client's & prospect's e-mail messages to go through THEIR filter and they'll get forwarded to you when their staff member gets around to it. We think you know how to run your business. We focus on providing the speed and efficiency that has transformed electronic communication from an academic novelty to a business necessity and public convenience. If you would like input on moving from good to better, or from better to best, the Collaboration Coaches™ of our sister division, Rock Eel Café, provide solutions in demand globally.
- Savings:
As a comparison, the standard citysearch hosting rate is $69/monthly. Our eelhost.com business plan is only $60/month and includes the following extras, as a part of our commitment to superior customer care:
- A site-specific search engine, following the look of your site, which actually provides phonetic based searching, so visitors can find what they're looking for, even if they spell it wrong!
- A customized error page that makes human sense, no more ugly "404 not found" messages. Since we typically provide a search bar on this error page, these two benefits reinforce each other.
- Search engine submission: with a specialized market, the right keywords are essential to achieving top 20 search engine results.
As value-added optional service, we offer Search Engine Optimization and tracking, to keep your on-line presence as well-tailored as your banker's, lawyer's or CPA's wardrobe.
- Run the Numbers
We offer a spreadsheet template that will automatically prepare a proposal for you, just by selecting and entering your choices. These are just the most common options, by no means all that's available. We welcome feedback on how this tool can be made even more useful. Customized versions, with your logo, industry specs and other details are available.
- How will people find me?
The same way they're finding you now >>off<< the web. Word of mouth is the strongest, most durable advertising there is and no amount of technology is likely to disrupt that. Naturally, you want to saturate your own environment with your web address:
- on store entrance door
- in-store flyers
- business cards
- receipts
- employee name badges
- sales counter signs
- etc, etc...
80% of the value we offer our clients occurs before we ever code a single page. We personally work with you to understand:
- What builds the rapport that creates the heart of your business?
- Repeat customers are the heart of almost any business. In contrast to many if not most web firms, our Orchidesign™ process is a journey puts you in the first class cabin, our team in the pilot's seat and handling the heavy lifting, so that you arrive at your destination ready to take full advantage of this
new way to do business.
Our on-line/off-line promotional strategies contain the right amount of high tech AND high touch to elicit active interest from your high tech customers, without excluding those for whom high tech is either a convenience, annoyance or hardly considered. Our work with you leverages your considerable investment in your staff, store and your off-line furnishings and equipment.
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Have you fallen prey to three-click groupthink? Read this article from The Industry Standard to find out! The print edition of this article appeared 20 March 2000, p. 101 |
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