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Goodson Builders Rapid Prototyping: Goodson Builders

by Matt Weilert

Goodson Builders is a scattered lot builder in Austin, Texas. This partial site is an excellent example of rapid prototyping: menu placement and rough layouts can be evaluated. This is the next step up from paper mock ups. Using components from the Orchidesign library, this design validation model was constructed in days, rather than weeks. (OD library components require annual licensing.)

What I did:


  • Designed site look & feel and logo graphics
  • Created cross-browser compatible HTML
  • Researched US Treasury to validate and display graphs of market trends.
  • Optimized photos for best web display and low-bandwidth transmission
  • Worked with (off-line) Ad agency to ensure consistency of marketing message
  • Authored site body copy to supplement office-provided text
  • Programmed rollovers using pre-existing scripts
  • Structured information flow

Tour the Demo: [in new window]

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Of Related Interest

  • Jakob Nielsen's Use It website discussing ergonomics, user interface and much more.

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