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Painting plus LLC screenshotWeb Site, E-mail, Workflow: Painting plus LLC

by Matt Weilert

Painting plus is unique among contractors in New England—if not anywhere—for their rigorous training, estimating and scheduling process. As the lead consultant for Rock Eel Café, I provided complete strategy, design and execution for this firm as they've moved onto the web as yet another means to communicate with clients, neighbors and friends. Reflecting the extent to which Rock Eel Café represents its clients interests, I actually learned the P+ process and successfully bid a residential paint job! While it actually was fun, the point was to fully comprehend the value that P+ brings to the New England market and convey that unique spirit on the web through compelling copy and efficient design.

What I did:


  • Designed site look & feel
  • Created cross-browser compatible HTML
  • Optimized photos for best web display and low-bandwidth transmission
  • Extensive strategy sessions with Owner to ensure consistency of marketing message
  • Authored site body copy
  • Programmed customized rollover scripts
  • Structured information flow


  • Registered Domain
  • Collaborated with local technicians to troubleshoot E-mail Services and derive solutions


  • Designed customized spreadsheet to streamline painting estimate process
  • Worked closely with owner on on-line/off-line promos: tradeshows, sales cycle

Tour the Demo: [in new window]

Contact us today!
Learn how Rock Eel Café can
leverage your technology investment,
both on and off the web. 

Visit the Hoot Owl of On-line Research:
Have you fallen prey to three-click groupthink?
Read this article from The Industry Standard to find out!
The print edition of this article appeared 20 March 2000, p. 101

Of Related Interest

  • Jakob Nielsen's Use It website discussing ergonomics, user interface and much more.

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