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Layering human intuition onto the architecture of science and technology


Javascript, Equations, Formatting:
Building Good Citizenship on the Web

by Matt Weilert

Our target market, the small to mid-size enterprise up to 250 staff per location, is often caught in a bind: small enough to need outside expertise since their business volume won't support a dedicated web staff, yet big enough to recognize what they're missing if they ignore the fundamental shifts that electronic commerce and communications are making in the fabric of society.

Web Services Template  
Here at the Rock Eel Café we deal in custom solutions everyday. Here are just two examples how this bouillabaisse of talent and systems thinking techniques could benefit y.o.u.r.Company:

Our web services template has significant error checking to help our potential clients get fast, and accurate web proposal quotes. 

  • Targeting the Audience: Of all people, to think that Educators don't like to read was mind-blowing. That was one of many insights uncovered during the strategic site plan session of our client interviews. Our solution was "yellow stickies" for "in your face" information. Just mousing over a link presents additional information to encourage further exploration. We opted to have the yellow layer auto-hide when moving off the link, so there's no on-screen clutter. Persistent notes, with a "close" feature are also available.

  • Risk Reversal/Shifting the Burden: Without these highly educated surfers having to lift a finger, or make a decision, our custom coded browser "sniffer" picks the appropriate javascript library for their browser. We adapted an existing script

    function MM_showHideLayers() { var i,p,v,obj,args=MM_showHideLayers.arguments; for (i=0; i<(args.length-2); i+=3)
  • to accomodate the introduction of getElementById to the Document Object Model, the "bible" of the web. This change ensures that our, and our clients sites continue to function with layers.

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    As is always our goal, this page works on Netscape, IE and Opera. 

    Fast. Clean. Compliant. Orchidesign™ is only from Rock Eel Café. 

    Contact us today!
    Learn how Rock Eel Café can
    leverage your technology investment,
    both on and off the web. 

    Visit the Hoot Owl of On-line Research:
    Have you fallen prey to three-click groupthink?
    Read this article from The Industry Standard to find out!
    The print edition of this article appeared 20 March 2000, p. 101

    Of Related Interest

    • Jakob Nielsen's Use It website discussing ergonomics, user interface and much more.

    Nifty Bits 
    Sly Snippets of Cool Code…



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